Rejuvenating a classic
Brand Strategy, Visual Identity, Packaging, Brand Communication
The goal was to turn the beloved brand into an aesthetic expressive identity. Building on its heritage, we created a new, more impactful treatment of the diamond pattern for it to become a more defining and memorable element. Re-imagining the classic with a sense of positivity and simplicity, we gave new life to the use of letters and the alphabet.
Aakkoset is a Finnish candy brand making life a little bit sweeter since 1970.