Alu

Creating form for function

Brand Strategy, Visual Identity and Digital Presence

Our relationship with ALU stemmed from creating a renewed brand strategy and visual identity along with the brand’s digital presence. The ALU identity was to visually reflect the brand's core attributes of simplicity and functionality. The new logo has characteristics similar to their telescopic, adjustable products allowing for a dynamic mark that represents the flexibility and adaptability needed in the ever-changing retail business.

Client

ALU

Industry

Retail solutions

Date

2019

Competence

Brand Design
Design Strategy

Client description

ALU is a global retail solutions provider specialising in ready-made store display fixtures and bespoke retail design.