Identification for European creativity

Visual Identity & Event Design

Since 1990 ADCE Festival has been celebrating the best in European creativity with its annual Awards & Festival events. A new, more controlled identity was created with a distinctive identifier that can be used to develop personality year on year.

The new identifier was inspired by the three-dimensional form of the award, building from an A-form. The new branding would be designed to a stricter grid system, limiting colours to black and white with a single bright accent colour added for each year.

With the event’s yearly changing themes, the identifier can be used in a flexible way, always matching with the overall visual style.




Marketing & Advertising



Type of work

Visual Identity
Event Design

Client description

ADCE is a not-for-profit organisation whose mission is to foster and reward excellence in European design and advertising. It is owned and managed by professional design and advertising associations from twenty-one European countries.