Building the DNA brand
Brand Strategy, Identity & Retail Design
Visual identity revolution for one of Finland’s biggest tele operators. The objective was to build upon their challenger mindset, allowing the brand to develop their growing position in the market.
The logotype was revised and updated for use across signage, digital, streamed and stationery content. DNA’s photographic style was equally revamped to highlight their vision of interconnected everyday life.
The visual identity is based on clear typography and a fresh colour palette reflecting brand attributes: Bold, Fast and Honest.
Client
DNA
Industry
Telecommunications
Credit
Brand photography: Osma Harvilahti, Duotone
Sonic branding & logo animations in collaboration with El Camino & Boutique
Year
2018
Type of Work
Brand Strategy
Brand Identity
Sonic Branding
Packaging
Retail Design
Client description
DNA is one of the leading Finnish telecommunications operators.