Building the DNA brand
Brand Strategy, Identity & Retail Design
Visual identity revolution for one of Finland’s biggest tele operators. The objective was to build upon their challenger mindset, allowing the brand to develop their growing position in the market.
The logotype was revised and updated for use across signage, digital, streamed and stationery content. DNA’s photographic style was equally revamped to highlight their vision of interconnected everyday life.
The visual identity is based on clear typography and a fresh colour palette reflecting brand attributes: Bold, Fast and Honest.
Brand photography: Osma Harvilahti, Duotone
Sonic branding & logo animations in collaboration with El Camino & Boutique
Type of Work
DNA is one of the leading Finnish telecommunications operators.