Metsä Board

An identity that folds

Visual Identity, Brand Imagery, Design System & Packaging

Metsä Board is a leading European producer of premium fresh fibre paperboards with an array of material products. The challenge was to define the product categories, as well as suggestive usage areas.

The new images and graphic vector visual language can be flexibly applied to sample books through to other promotional materials.

Client

Metsä Board

Industry

Paper & Forest products

Credits

Board illustrations by Carl Kleiner, Minkmgmt

Year

2018

Type of Work

Visual Identity
Brand Imagery
Design System
Packaging

Client Description

Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. They produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications.