An identity that folds
Visual Identity, Brand Imagery, Design System & Packaging
Metsä Board is a leading European producer of premium fresh fibre paperboards with an array of material products. The challenge was to define the product categories, as well as suggestive usage areas.
The new images and graphic vector visual language can be flexibly applied to sample books through to other promotional materials.
Paper & Forest products
Board illustrations by Carl Kleiner, Minkmgmt
Type of Work
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. They produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications.