An identity that folds
Visual Identity, Brand Imagery, Design System & Packaging
Metsä Board is a leading European producer of premium fresh fibre paperboards with an array of material products. The challenge was to define the product categories, as well as suggestive usage areas.
The new images and graphic vector visual language can be flexibly applied to sample books through to other promotional materials.
Client
Metsä Board
Industry
Paper & Forest products
Credits
Board illustrations by Carl Kleiner, Minkmgmt
Year
2018
Type of Work
Visual Identity
Brand Imagery
Design System
Packaging
Client Description
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. They produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications.