A sparkling new look
Visual Identity and Packaging
A Finnish start-up with a drink cap innovation – a cap that turns water into a fizzy drink. A comprehensive brand identity including a visual identity and name were created to launch the new product.
The goal was to get people to see soft drinks from a whole new angle. We decided to turn everything upside down, as it is how the QAP fizzy drink cap is used and create a playful identity for the fun innovation. All the fun is loaded into the cap, released by twisting – that’s what QAP is all about.
Animations: Anima Boutique
Type of Work
A Finnish start-up with a drink cap innovation – a cap that turns water into a fizzy drink.