Identity for Vuoden Huiput '16
Visual Identity, Packaging & Digital Design
Vuoden huiput (Years Best) is an annual event aiming to raise the quality of design, strengthen creativity and originality and to promote the industry as a whole. The competition and gala is arranged by the Finnish association of Graphic Designers (Grafia).
Through characterising the competition’s main element, a graphical pyramid, we created a playful mascot which was used in multiple applications from the invitation pin, awards annual and a downloadable messaging sticker app.
In addition to the charismatic pyramid character, we combined him/her with cliche phrases or quotes that are painfully familiar to those working within the industry.
Type of Work
Grafia promotes the Finnish visual communication design and advocates its members' interests.