K-Group

A unified expression of individuality

Brand Strategy, Design and Branded Communications

Kesko is a Finnish trading sector pioneer operating in the grocery trade, building and technical trade as well as in the car trade. We created a comprehensive turnaround strategy for Kesko and all of the K brands.

K-Group

The newly aligned direction required a consistent and coherent K brand identity that modernised the whole experience. While aligning all of the K Group identities under a single umbrella, we allowed freedom for each of the individual store brands to express their own character.

K-Plussa

K-Rauta

K-Citymarket

K-Supermarket

K-Market

K-Lataus

Client

K-Group

Industry

Wholesale

Credits

Custom type in collaboration with Schick Toikka,
illustrations and icons in collaboration with Vesa Sammalisto

Type of work

Brand Strategy
Brand Design

Client description

Kesko is the leading Finnish listed trading sector company. Kesko's operations include the grocery trade, the building and technical trade and the car trade. Its divisions and chains act in close cooperation with retailer entrepreneurs and other partners.