A unified expression of individuality
Brand Strategy, Design and Branded Communications
Kesko is a Finnish trading sector pioneer operating in the grocery trade, building and technical trade as well as in the car trade. We created a comprehensive turnaround strategy for Kesko and all of the K brands.
The newly aligned direction required a consistent and coherent K brand identity that modernised the whole experience. While aligning all of the K Group identities under a single umbrella, we allowed freedom for each of the individual store brands to express their own character.
Custom type in collaboration with Schick Toikka,
illustrations and icons in collaboration with Vesa Sammalisto
Type of work
Kesko is the leading Finnish listed trading sector company. Kesko's operations include the grocery trade, the building and technical trade and the car trade. Its divisions and chains act in close cooperation with retailer entrepreneurs and other partners.