Bringing local closer
Brand Strategy, Visual Identity
The K-Market brand identity 2.0 development was made to bring the visuality closer to the store concept and build consistency within brand touchpoints. We created an expressive identity system that could be used in a versatile way.
A library of illustrations were created, some of which are featured in the store fronts. These bright and colourful core elements are able to communicate the produce selection as well as seasonality. Alongside the illustrative elements, a structured modular block grid system was created. The coloured block forms/illustrations/typography could all be combined in a consistent manner within any layout or animated application.
Kesko is a Finnish retailing company engaged in the food trade, the home and specialty goods trade, the building and home improvement trade, and the car and machinery trade.