Purmo Group

Delivering Comfort

Brand Strategy, Naming, Brand Identity

A complete brand revitalization for the leading European cooling and heating solution company. The identity evokes a sense of heritage, minimalism and sophistication creating a confident, clear and contemporary foundation for all branded communication.

"I think bringing back the original brand name Purmo is a great way to respect the company’s heritage and long journey so far. Purmo Group is a strong name for the bright future we are building together."

– Tomas von Rettig, Chairman of the Board, Purmo Group

The identity was implemented across a number of digital and printed applications and templates in addition to the core elements. Also a 58-page brand guideline was created documenting the principles and definitions for the brand core, tone-of-voice and identity system.


Purmo Group


Indoor climate systems


Brand Strategy
Brand Identity

Client description

Formerly known as Rettig ICC – Purmo Group is the industry leader in European indoor cooling and heating systems with 13 product brands and 3,300 professionals operating globally through more than 50 locations in 26 countries.